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“[I’ll tap into] more than 20 years of experience engineering, DJ-ing and producing in the music industry,” he explained. “It’s given me an holistic perspective on what different people desire sonically.” Guru’s music startup, Era of the Engineer, will assist with the new role, which came about after Guru had worked with The Marketing Arm on a project with AT&T. “My team, Era of the Engineer, constantly has their ear to the streets,” he said. “We consider ourselves sociologists, and my team and I talk every day about what is driving our culture.” Curriculum Vitae Producer, DJ, engineer, 1996 – present Engineers and produces live shows for artists like Jay Z and Alicia Keys. Nominated for two Grammy Awards for his work with Common and Jhene Aiko. DJs around the world for clubs, private events and exclusive corporate sets for brands like Google and AT&T. nextCollaborated with Gatorade (to see what impact sound has on athletes) and BMW Design Group. Co-founder, Era of the Engineer, 2011 The social enterprise and advisory startup builds relationships between musicians and businesses. The Era of the Engineer Tour creator, 2013 Visited 13 colleges, including MIT, Cornell and NYU, to explain the creativity and problem-solving skills needed for engineering. Partnered with Hewlett-Packard and The Recording Academy for “The Era of the Engineer,” which was the Grammy’s first educational tour. Job Profile As The Marketing Arm’s chief music strategist, Young Guru will work with the agency to find ways that brands can collaborate with artists through the production and advisory arm of Era of the Engineer.click site
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